Releasing December 23, the **AI Reputation Specialist **makes it easier than ever to manage your reputation. Included in Reputation Management Premium, this AI employee responds to reviews automatically and delivers actionable insights via chat. It helps businesses reduce manual work, improve consistency, and understand what customers really think.

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What’s new

Automatic, on-brand review responses The AI Reputation Specialist automatically responds to Google and Facebook reviews using customizable prompts. Each business can define the tone, style, and rules the AI should follow, ensuring responses are timely, consistent, and aligned with their brand. This helps businesses:

• Acknowledge every review fast, even the tough ones
• Reduce risk with reputation-safe replies
• Eliminate the burden of manual responses

Instant AI insights from reviews via chat Users can now chat with the AI Reputation Specialist to get clear insights from their review and NPS data without digging through reports. Through chat, businesses can:

• Identify early warning signs like sentiment shifts
• Understand recurring feedback themes
• Get actionable recommendations to improve visibility and reputation

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Meet Vendasta Reputation AI

As part of this update, the product currently named “Reputation Management” will become "Vendasta Reputation AI”, reflecting the powerful new experience and expanded capabilities. In the Marketplace, the product will appear as “Reputation AI” for simplicity and clarity.

With the AI Reputation Specialist included, **Reputation AI **helps businesses:

• Build credibility faster by acknowledging every review with timely, personalized responses that encourage more customer feedback.
• Understand customers more clearly by turning review and NPS (Net Promoter Score) data into simple, conversational insights that reveal what is driving sentiment.
• ** Improve local visibility** by uncovering themes in reviews that can strengthen SEO, messaging and customer acquisition efforts.
• **Stay informed and in control **through automated responses and chat based insights that highlight what matters most without digging through reports.

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White-glove setup service available

And with this stronger product experience, our team of experts offer set up and support to make sure everything is configured properly from the start. Vendasta Services can accelerate onboarding by setting up your client’s AI Reputation Specialist so it provides value on day one.

AI Reputation Specialist Setup and Support includes

• Custom configuration of the AI Reputation Specialist
• Setting up automated review requests via SMS + email
• Enabling automated AI review responses on Google & Facebook
• Ongoing support with prompts, automations, and any AI employee feature updates

Recommended for: Time-strapped partners and service-based SMBs such as home services, salons, and real estate professionals. We provide immediate value through setup, with an ongoing monthly service, to ensure every review is responded to, and new reviews multiply, no matter the platform.

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Updates to existing Vendasta Services' Reputation Offerings

To align with our AI-first strategy, all legacy reputation services will be retired on June 30, 2026. Starting December 23, 2025, the following services will only be available to currently active partners:

• Review Responses Standard
• Review Responses Plus
• Review Responses: Up to 10
• Review Responses: Unlimited
• Review Requests
• Google Review Responses: Up to 10 All current activations will remain fully supported until June 30, 2026. After that date, all accounts will be required to transition to the enhanced AI Reputation Specialist Setup to maintain service.

For questions or support, please contact your dedicated business representative.

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Summary

Reputation AI is smarter, faster, and built for today’s review-driven economy. With the AI Reputation Specialist, businesses can:

• Automatically respond to every Google and Facebook review using on-brand, reputation-safe replies
• Get real-time AI insights from customer reviews and NPS data through a simple chat experience
• Strengthen their reputation, visibility, and SEO with less manual effort

More details and resources will be available after the release on December 23.