Manage campaign budgets and performance reporting for all ad campaigns in one place with Vendasta MatchCraft, where TikTok joins Google, Bing, Meta, Linkedin, Programmatic, and Yelp.

What's New in MatchCraft

If you run TikTok campaigns, this update is for you! You can now:

• Manage TikTok campaign budgets in MatchCraft just like you do for Google, Bing, Meta, Linkedin, Programmatic, and Yelp.
• Access performance reporting for TikTok campaigns within the same consolidated MatchCraft reporting experience.
• Centralize cross-platform analysis to better understand campaign effectiveness across channels.

Why it's Important

Running campaigns across multiple ad platforms creates unnecessary complexity. Switching between dashboards, consolidating data, and assembling proof-of-performance reports costs agencies and their clients valuable time. MatchCraft simplifies ad campaigns without sacrificing performance. By bringing TikTok budgets and reporting into MatchCraft, you can:

• Save time by managing all major ad platforms from a single, familiar interface.
• Get better insights with cross-platform performance data in one place.
• Report on performance easily without manually stitching data together.

How to Get Started

All MatchCraft Connect users can now connect their TikTok accounts to the platform. Please contact your Account Manager to enable TikTok and learn more.

Once connected, all campaigns created in TikTok can be managed from MatchCraft.

Reporting is available in:

• Performance > Optimization (segment, ad group, ad, age, and gender)
• Merchant Center & Printable Report (segment, ad, age, and gender)
• Reports > Custom

TikTok campaigns remain read-only in Connect, but deep links to the TikTok Ads Manager UI make it easy to switch between platforms for creation and edits.

Don't have MatchCraft Connect and want to learn more? Keep reading!

Why MatchCraft?

MatchCraft makes it easy for you or your advertising teams to turn ad spend into valuable conversions. Leverage MatchCraft’s AI-powered advertising solutions to streamline ad creation and optimize campaign performance. From intelligent ad spend allocation to automated bidding and budget management, MatchCraft’s AI ensures your ads perform at their best.

With a single platform for search, social, and display, Vendasta MatchCraft delivers full visibility into how your campaigns perform. With transparent insights into spend, pacing, and results, you can optimize with confidence and give clients the clarity - and outcomes - they expect.

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