Localize multi-location social posts at scale to deliver location-specific relevance in Multi-Location Social Marketing.

Locally relevant content, managed centrally

The latest update to Social Marketing empowers brands and franchises to automatically localize multi-location social posts using AI. Create one post and enable AI to personalize the content for each individual location based on AI Knowledge and instructions.

Instead of publishing identical content everywhere, each location receives its own tailored version, all without creating separate posts.

Why it matters

Managing social content across multiple locations often forces teams to choose between efficiency and location-based relevance. Previously, all selected locations received the same post, limiting local impact.

With AI-powered localization, you can:

• Deliver location-specific messaging at scale
• Keep brand voice and structure consistent
• Save time by avoiding manual edits for each location
• Increase engagement with content that feels local and relevant

Who it’s for

• Brands and franchises managing multiple locations
• Partners publishing social content at scale
• Teams looking to balance brand consistency with local relevance

How to get started

AI-powered localization is available to all users of Social Marketing Pro.

Multi-location post workflow

1. Go to Business App > Social > Create > Post
2. In the Multi-Location Composer, select the locations where the post should be created.
3. Choose the social networks
4. Add your base post content
5. Turn on Let AI personalize content by location
6. Attach or generate media
7. Save or schedule the post

Note: While AI is processing, the post will display a grey tag “Personalization in progress.” Once complete, it updates to a blue tag “Personalized for location.” Open any single-location post to view its localized content.

Multi-location CSV import workflow

1. Go to Business App > Social > Create > Import CSV
2. Upload your completed CSV file
3. Turn on Let AI personalize content by location
4. Review the previews, and edit if desired.
5. Save or schedule the posts

Note: While AI is processing, the post will display a grey tag “Personalization in progress.” Once complete, it updates to a blue tag “Personalized for location.” Open any single-location post to view its localized content.

Learn more

Helpful Tips

Editing a localized post at the single-location level will disconnect it from the original multi-location post.

If a location doesn’t have AI Knowledge or Social Post Instructions configured, the original content is used.